I analysed how Iris van Herpen built one of the most respected fashion houses in the world while staying completely independent. Here's what I found

Iris van Herpen charges up to $100,000 for a single gown, runs a team of 40 with zero conglomerate backing, and just opened an exhibition at the Brooklyn Museum. Her revenue is $6 million. For a house with that reputation, that number sounds small but I think it's actually the whole strategy. Wrote up why.

https://anjalis05.substack.com/p/the-woman-who-serves-fashion-like?r=5tnk7x