What is the price difference between moissanite and diamond pendants on luxury e-commerce platforms?

I have looked at the price difference of the moissanite vs diamond pendantoligo through high street e-commerce shopfronts and it does seem to have been a significant business in between similar sizes and properties of the stone. It looks as if moissanite is being sold as a "luxury look for less" cover, rather than being a direct frugality-priced diamond replacement. General prices: within listings, moissanite pendants tend to be around 70% less than a diamond equivalent with the same visual size and design, a fairly standard range in the comparisons and market breakdowns.
While on luxury-style jewelry sites, a diamond pendant costing several thousands can sometimes be substituted for a moissanite one costing a few hundred. I even looked on Alibaba, comparing bulk and semi-finished pendant listings, and strangely the initial images look almost identical, but the prices range dramatically based on natural diamond, lab-grown, or moissanite.
Largely then, for most buyers it really is just whether they put a premium on resale and prestige (diamond) or if they prefer just the general 'wow' factor and as little cost as possible (moissanite), as in day-to-day wear it can be very difficult to tell the two apart.