Icon Skincare Is Updating Classic Formulas For A Modern Audience
As long as there have been cameras, there’s been a desire to look camera-ready, and early film stars were no exception. Sure, they might not have had access to PDRN or a prescription for tretinoin, but the actors of the Golden Age of Hollywood did have their fair share of skin care secrets; tips, tricks, and products that clearly worked well enough to immortalize their silver screen images long after their times had passed. And a new skin care brand is bringing those secrets — specifically the products — into the 21st century.
Created by the team behind iS Clinical, Icon Skincare was inspired by the rediscovery of the work of Madam Renna, a Hollywood facialist whose formulas were beloved by legendary clients, including Marilyn Monroe and Clark Gable. Of course, skin care has come a long way since Madam Renna sculpted and moisturized those mid-century visages. So, while the products harness the power of some of Renna’s favorite enduring skin care ingredients — including royal jelly, which softens and nourishes, antioxidant-rich propolis, and moisturizing honey — the formulations are more advanced. Think a cleansing powder that pairs classic milk powder with brightening kojic acid, or a resurfacing serum that blends the aforementioned royal jelly, honey, and propolis with a multi-acid complex.
The complexity of the formulas isn’t just to meet the skin care buzzword expectations of the well-educated consumer of the 2020s. One of the brand’s central tenets is that by using fewer, more effective products — instead of undertaking a marathon 12-step routine in an effort to cover all your concerns — you can spend more time really enjoying and experiencing each step.
“Icon is a natural extension of our mission – to help people live their best lives in their best skin,” Bryan Johns, president and CEO at Innovative Skincare, said in a release from the brand. “We developed Icon to bring joy to the journey of discovering the inner Icon in everyone. We all have the ability to be iconic in our own right, which begins with confidence and focusing on what is right with us, rather than what is ‘wrong.’”
The collection officially launched on June 1 — what would have been Marilyn Monroe’s 100th birthday — with nine products, each falling into one of three categories: resurfacing, hydration, and brightening. Ahead, get to learn more about each.
Take One Cleansing Honey
This gentle, moisturizing gel cleanser combines Renna’s go-to trio with skin-clarifying ingredients like sugarcane extract, green tea, and willow bark. It leaves the skin cleansed, but not stripped or tight.
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MilkIt Cleansing Powder
Who doesn’t love a skincare product with a crafty component? Mix half a teaspoon of this powder with water to get a creamy lather, then reap its cleansing and lightly exfoliating benefits.
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Luminous Brightening
The Icon Skincare take on a classic vitamin C serum, this one contains ultra-stable vitamin C and rice bran extract for radiance and brightening, then brings in hyaluronic acid, jojoba oil, and shea butter for moisturizing and hydration — and to up the glow factor even more.
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Satin Resurfacing
In this serum, the powerful resurfacing properties of gluconolactone, mandelic, and lactobionic acids meet the nourishing and moisturizing properties of royal jelly, propolis, and honey.
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HydraScene Moisture
Super lightweight (but not runny) with a lightening-fast dry-down, HydraScene Moisture combines royal jelly and propolis extracts with crambe abyssinica seed oil, sodium hyaluronate, and vitamin E for a boost of natural radiance.
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Cinematic Eyes
This eye cream utilizes a laundry list of ingredients — including royal jelly, honey, propolis, hyaluronic acid, plankton extract, caffeine, green tea, ginkgo bilboa, and grape seed — to both wake the eyes up and protect them from environmental stressors.
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The Icon Cream - Heritage
If you really want to channel your inner studio-contract star, this is your moisturizer. It keeps things relatively simple, with ingredients you’d expect to see in a moisturizer on the MGM lot in 1952: The Madam Renna Trio with a special appearance by beeswax.
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